With just over a month to go before the biggest sporting event in the world comes around once again, World Cup fever is already beginning to set in! For businesses in the hospitality industry, the World Cup is a fantastic opportunity to get customers in the door who will stay, spend money and have a great time watching the football. Here are a few suggestions that your hospitality business could use to leverage the mass appeal of the World Cup and experience a boost in your profits.
A unique opportunity
A wise entrepreneur in the hospitality industry will attempt to leverage every big event to conjure up more business, and it doesn’t get much bigger than the World Cup. Guests will want to congregate somewhere to watch the matches together, and you want them to come to your establishment.
The simplest idea is to offer special promotions related to the big event. You’ll want at least a month to market your promotion, so if you don’t have a plan then now is the time to make one! If you’re a pub, you could offer every customer a free drink while an England match is on. One very effective way of marketing this idea is to have it written on your point-of-sale (POS) receipts. Card terminals will allow you to implement a section of custom text on your receipts, so use it to market your World Cup offer!
You can also spread the word with large advertisements outside the door, and traditional mediums like flyers, social media adverts and a section on your website. Another great idea to get people in the door is to host a FIFA video game tournament, offering prizes for winners and hosting raffles and other fun activities. Football fever is a powerful thing, and you can make the most of it.
Gaining their loyalty
As you get more guests coming into your establishment during the World Cup, you have a unique opportunity to make the most of your customer loyalty scheme to earn more repeat customers. If you don’t already have one, there are loyalty programmes you can drive through card data</a> as part of your chip and PIN solution. A good customer loyalty programme will turn a one-off customer into a regular, so do your best to encourage new punters to join your loyalty scheme.
There is a range of card payment services with a wealth of features to improve customer experience and increase customer retention. The World Cup is a great opportunity to see an increase in traffic at your establishment, but if you impress these new customers you could turn them into regulars. So don’t delay, make the most of this year’s World Cup for your business.
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