Liverpool Football Club is one of the world’s most famous football clubs – and one of its most decorated; with 18 titles and five European Cups to its name.

The iconic Anfield Stadium has been a much-loved local landmark for well over a century, but as the Club’s Trade Sales Manager says; “when it comes to using modern technology such as credit and debit card terminals, history is no help at all.”

‘The infrastructure here is really old and there are lots of steel girders to interrupt the signal. In the past, we could never get a 100% connection via GPRS or Bluetooth.’ Fortunately, Chip & PIN Solutions knew how to help.

The team is responsible for selling official merchandise such as replica kit and souvenirs to corporate guests in Anfield’s suites and executive boxes. On hectic match days, the last thing they need is a payment system that proves unreliable; yet in the past that’s exactly what his team had put up with.

As a first step, a member of our technical support team visited Anfield on a non-match day to try out the equipment we were recommending. ‘That proved it was worth testing on a match day so they kindly lent us two handsets and after that, we knew it worked.’ Another priority was that the terminals proved easy to use. With only a three or four hour window to maximise sales, the part-time staff need to be able to pick up the terminals and know how to use them.

‘No training was needed, which means there’s one less thing to worry about.’ ‘I’ve never found IT suppliers this personable’.  They have also been impressed with the approachability of our staff. ‘I’m not technical’ says the Trade Sales Manager, “so Chip & PIN Solutions’ approach is refreshing. Even the few grey areas we have,” they say “there’s no need to soldier on with that, we can solve it”. That’s quite unusual among IT suppliers, who have a tendency to just land new equipment on you and leave you to it.’

He also recommended Chip & PIN Solutions to other departments, such as those responsible for banquets and conferences. Here at Chip & PIN Solutions we’re delighted to be part of such an impressive team.

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