For luxury BMW and MINI multi car dealership, The Stephen James Group, high levels of service combined with expertise in their field underpin everything they do. Whether, advising customers on the best car for them, providing service, repairs or parts, customer satisfaction is extremely important. Which is why when one of the UK’s most prestigious BMW dealership was looking for the right card payment solution for its business, it found Chip & PIN Solutions to be their perfect partner.
Established in 1969, The Stephen James Group became the franchise partnership for BMW in North London opening a showroom in Enfield in 1985 before acquiring a further three new sites in London and the South East in 2006. Now, the authorized BMW and MINI dealership has four prestigious showrooms across London and Kent and has an average turnover of £150,000 to £200,000 a day.
“We take card payments at all four of our showrooms and across all aspects of our business from sales, service, parts and body shop”, said The Stephen James Group’s Finance Director, Steve Breese. “Customer satisfaction is extremely important to BMW. We are judged every month on customer satisfaction surveys from customers who visit us during the month, so finding the right card payment solution provider for our business was vital.”
“Chip & PIN Solutions card terminals are used particularly by service departments when they deliver cars to customers’ houses; and also by our parts department when delivering to customers who may not have an account with us.”
“We chose Chip & PIN Solutions for two major reasons. Firstly, its pricing was very competitive; and secondly, and perhaps more importantly, because the portability of the terminals and multi band signal is so reliable, meaning we can take payments from customers very effectively. Financial transactions are a major part of our business and Chip & PIN Solutions’ terminals offer us a cleaner and easier way to do business for us and our customers”, added Steve.
He cites two significant advantages for using Chip & PIN Solutions’ terminals for taking card payments from customers at home. “We don’t have to take ‘customers not present’ transactions, or handle as much cash or cheques with the risks that come with those payment methods. Since we started working with Chip & PIN Solutions we have also had the added benefit of increasing our cashflow. It has had a significant effect on the shape of our debtors ledger too.”
Steve Breese has no hesitation in recommending Chip & PIN Solutions. “I would definitely recommend Chip & PIN Solutions to anyone who needed a similar sort of facility as we do”, concluded Steve. “The ability to take payments in different places from various customers outshone everyone else when we did a comparison.”
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