Vittoria Group Logo

Internals of a Vittoria Group restaurant

An Edinburgh institution, The Vittoria Group dates back to 1970 when Alberto Crolla Sr opened the first restaurant, Vittoria, on Leith Walk. Now run by son Tony & his family, the Group has grown over the years and features award-winning Italian eateries throughout the city, including Vittoria on the Bridge, Vittoria on Leith Walk, La Favorita, Taste of Italy and Divino Enoteca. Each with its own authentic take on quality Italian restaurant dining offered by the group.

“With so many different loyalty programmes out there its difficult to see which is the best. We wanted to embark on a loyalty scheme that gave us not only new guests but a platform to reward those guests. So far so good and we look forward to a long and lasting relationship.”

Lesley Ross, Marketing Manager, Vittoria Group.

The Objectives

  • Create a customer database with trustworthy data
  • Increase visit frequency and average basket
  • Reengage with lost customers
  • Promote events

The Results

  • 3229 Members recruited in 11 months
  • 6,800 – Number of generated vouchers
  • 665 – Number of redeemed vouchers
  • Double the Activity – Numbers are 2 times more active than non-members
  • £9.50 – Additional revenue per active member

With the implementation of Mii-Promo into the Vittoria Group – this lead to a £55,000 revenue uplift in 11 just months